Embrace: Embrace




EMBRACE’S first album since 2006’s This New Day is the band’s attempt at a defining statement, a record they deem fit to stand alongside 1998 debut The Good Will Out.
It’s reputedly been praised by Chris Martin, and no wonder – Embrace (the album) is overflowing with the kind of Radio 2 guitar rock that fans of Coldplay will undoubtedly lap up.
Follow You Down is the biggest culprit, its call-and-response chorus redolent of Viva La Vida, but I Run comes a close second.
The band have thrown a few synths into the mix, most notably on the vaguely New Order-y Quarters and Protection, and even come on all aggressive on the Placebo-ish Self Attack Mechanism.
It’s alright. It’s just that after eight years, alright is not really enough.
Like this? Try these: New Order, Technique, Coldplay, Viva La Vida

By Andrew Greenhalgh
twitter: @adjgreenhalgh


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