Sleaford Mods swear. A lot. I mention this from the outset because if your ears are remotely sensitive to four letter words then you will find Key Markets almost impossible to listen to.
Their swearing goes from the semi- acceptable (“I’m just a little moaning arse fart, blowing smoke” observes vocalist Jason Williamson on Arabia) to the extreme (one song is touchingly entitled C*#% make it up).
Having never met a Sleaford Mod, I can’t vouch for their authenticity or otherwise, but they recently insisted they “just can’t help” swearing, and it certainly fits with their on-record personas of erudite yobs angry at middle class moaning.
Musically it’s viciously exciting and hugely captivating. Mixing modern punk with hip-hop far more thrillingly than The Prodigy, and dropping in musical references to dub here and there, their songs take aim at their subjects, generally hit their targets and then depart, with no messing about.
It’s fast, furious and curiously funky. I like it a lot. I just wish they wouldn’t swear so much.
Like this? Try these: Prodigy, The Day is My Enemy; Pulp, Different Class; Blur, Modern Life is Rubbish
By Andrew Greenhalgh